UNiDAYS is an essential part of student life in universities all over the world. Established under an identified gap in the market for the digital verification of students by brands wishing to offer incentives.
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UNiDAYS wants to be part of students’ daily lives, but students only visit UNiDAYS when they need something. College students are stressed and pressed for time and money. How can UNiDAYS help?

The new UNiDAYS creates a personal catalog of deals that are populated based on the brands and interests the user gravitates toward.

UNiDAYS requires new users to provide a college email verification, so the primary users are Gen Z college students, and the secondary users are other college students from different ages groups.  Regardless of age group, all users are going through a tumultuous time where they need to balance school and life, while discovering who they want to become.

The side navigation helps direct users to where they are in the site. The lightbox allows users to more efficiently checkout a deal and activate the code without having to navigate to several different pages.

1. This project had a live client, so UNiDAYS kicked off the project with a Main Ask, and the project ended with multiple teams pitching their ideas.  
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2. It was very exciting to get direct feedback from the client, who know the current status of their brand and also has direct insight into where they want the brand to go.  
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3. I received validating feedback for the site's user experience, to ensure that my designs where consistent with the UNiDAYS vision for the future.